IDC White Paper: Putting the Why in BI

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IDC Why in BI Whitepaper

Information is separated into two types, structured data and unstructured content, also known as text. The structured data captures events and helps the enterprise understand "what" is happening. Text, sources like e-mail, call center notes, Web pages, and documents, give enterprises access to the voice of their customers and provides the situational context necessary to understand "why" things are happening

This IDC white paper explains:

Scope and limitations of traditional business intelligence (BI) applications
Advantages of combining text analytics with existing data analysis
Opportunities and challenges of text analytics to address different business needs
Significant ROI enterprise companies generated using text analytics

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