• Acquire new customers
• Grow revenues from existing customers
• Retain the company's most valuable customers

Moving prospects through this lifecycle requires the early identification of issues around attitude, brand loyalty, and satisfaction.

ClearForest Issue Analytics arms marketers with the tools to extract and analyze the voice of the customer hidden inside various text fields and formats. When the voice of the customer is systematically analyzed, key issues blocking product adoption, causing customer attrition, or preventing cross-selling opportunities can be identified and prioritized for appropriate organizational responses.

• Build customer satisfaction
• Reduce problem resolution time - #1 cause of dissatisfaction

ClearForest gives support organizations the tools to quickly identify customer issue trends and drive more efficient resolution management. Extracting and analyzing the "voice of the customer" hidden in customer complaints, call center comments, claim notes, and e-mails provides visibility and early warning to problem areas. Call resolution times can be reduced and first-time close rates improved.

• Innovation
• Product quality improvement

The successful management of the issue detection to correction cycle is essential to reducing warranty costs and identifying new high-value products and features.

With the addition of automatically tagged call-center, warranty claim, and technician comments, analysts can quickly see the connections within and across issues, without attempting to read and make mental linkages over thousands of records. ClearForest Text Analytics gives early visibility to the issues that increase quality ratings, improve cost management, allocation, and avoidance, and build customer enthusiasm.

• Hi-Tech & Consumer Goods
• Financial Services
• Hospitality