| ClearForest - Publishing Solutions |
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Content commoditization and threats to profitability, in the form of search engines placing free content at consumers' fingertips, has driven information aggregators and publishers to enrich their offerings and change their value propositions dramatically. Paradoxically, the answer lies in providing less, not more, as users seek narrower, increasingly specialized, premium information-based products. This requires publishers to process and re-package their content into new, innovative products.
Using ClearForest's off-the-shelf Publishing Solution, publishers and content aggregators can respond to market demands by creating significant revenue-generating products rapidly.
ClearForest's proven technology tags a rich variety of industry-specific concepts, entities and relationships within news feeds, journals, websites and other sources. This metadata provides the key building blocks for creating new, premium products with enhanced functionality - flexibly and quickly. By semantically structuring publishers' unstructured content, ClearForest enables them to exploit the value hidden within their existing.
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Benefits: |
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Create new derivative products for research professionals. |
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Create premium content for syndication to specialty vertical markets. |
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Create premium portals quickly with low incremental cost. |
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Increase traffic and pay-per-view transactions with deeper, more targeted content and links. |
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Enhanced search, navigation and analytics functionality of existing products. |
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Increase editorial capacity and enable rapid prototyping. |
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ClearForest Applied: |
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"After looking at the various unstructured data management options, we concluded that ClearForest offered the most depth and richness for powering online analytic capabilities…Yet most compelling was the flexibility of the development environment." said Marc Krellenstein, Vice President, Search & Discovery Technology, Elsevier Science. |
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Overview
Publishing Solution Brochure